Apr 2026 – Now
Creative Director
Cablabs · London, UK
Full-timeArslan Saleem
Creative Director · Lahore
tap anything on the board: the notes, the photos, the phone all open
About · Creative Director
Hello, I’m Arslan
Ten years making complicated software (SaaS, fintech, AI) feel obvious. I move between motion, brand, product and code, and never learned to pick a lane.
I started with AR filters and café motion graphics, and kept following the interesting problems into product design, brand systems, 3D worlds and code.
The thread is always the same: take something complicated and make it feel simple, alive and worth using. I build it, then break it down on YouTube.
brandproductwebmotion3Dcode
Lined paper · the journey
How I got here
2017
The StartA cracked copy of After Effects, a Lahore bedroom, and far too much nerve.
2021
The BuildTen thousand redraws taught me what the word “obvious” actually costs.
2025
The LeapCreative Director. The harder a thing was to explain, the more I wanted it.
2026
The ViewComplicated things, made to feel effortless. That is the whole job.
Polaroids · the journal
Off the clock
where it started
still at the deskI have been folding origami since I was a kid, and it still teaches the same thing: the cleanest result usually hides the most steps. That is how I like to design too.
Project poster · the work
What I make
- Motion & UIwalkthroughs that make software obvious
- Brand systemsidentities and the rules that keep them coherent
- Product designSaaS, fintech and AI, built to get used
- 3D & immersiveweb 3D, metaverse retail, real-time worlds
- CodeNext.js, Framer, Shopify: design that ships
Rotary phone · say hello
Let’s talk
Got something complicated that deserves to feel easy? I’d love to hear about it.
designwitharslan@gmail.comInstagramX / TwitterDribbbleLinkedIn
Case file